Character through nurture, learning and service.
Adventist Schools Victoria provides a quality Christian education from a Seventh-day Adventist perspective. Our schools are designed to develop children academically, spiritually, physically, emotionally and socially. Students are nurtured in a Christian environment and empowered to be responsible citizens with the initiative, resilience, independence and confidence to face the challenges of today's ever-changing world.
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A brand identity is not just a brandmark. It is a design scheme composed of a number of core elements that cohesively create a distinctive look and feel allowing the brand to become instantly recognisable.
These guidelines define the branded elements that create the Heritage College visual identity, showing how to combine them to be engaging and distinctive. These instructions will guide you through the core elements. They will assist you in designing and producing compelling applications with creative flexibility.
The brandmark will always be supplied in master form. It is important that the brandmark is always applied consistently and should never be reconstructed or redrawn.
To maintain the clarity, integrity and legibility of the brandmark, the following clear space has been specified.
The clear space refers to the minimum area surrounding the brandmark. This area must remain free of any other graphic elements and or text. Where possible, maintain more clear space around the brandmark than the minimum size specified. This space should be no less than the height or width of the crest in the brandmark, or the width of the ‘C’ in the logotype. Avoid putting any text or graphics within this space.
Make sure that the fixed brandmark is always clearly visible and the wordmark legible.
Recommended Size
For consistency, a recommended brandmark size has been determined for use on printed applications.
Minimum size
The minimum size may vary depending on the process or materials used. The minimum recommended sizes for the fixed brandmark are detailed on this page. Please carry out reproduction testing where necessary to establish the right size for use.
Favicons
A favicon (short for favourites icon), also known as a shortcut icon, website icon, URL icon, or bookmark icon.
The Heritage College brandmark should never be altered. Protecting the brandmark means always ensuring that it is represented consistently and accurately, in accordance with this styleguide.
Electronic versions are available, so the brandmark should never be redrawn or recreated digitally. Illustrated on this page are a number of common mistakes when implementing the brandmark.
Incorrect Contrast
Although use of the brand on top of background imagery is permitted, it must be done in a way that allows the brandmark appropriate contrast to be identifiable.
Outlining Elements
Do not outline any elements in the brandmark.
Additional Elements
Please do not introduce any other graphic or pictorial elements to the brandmark.
Brandmark Alterations
Please do not redraw any part of the brandmark, including the lettering, or substitute the lettering with any other typeface. Do not change the proportions, compress, extend, slant or distort any elements of the brandmark.
Colour Changes
When reproducing the identity in one colour, only use Heritage College brand colours. No other colour is acceptable.
The identity is available in full colour and monotone formats to maximise legibility with a strong contrast between the identity and the background.
Primarily, the brandmark should be used in full colour. The appropriate format should be used to maximise legibility when appearing on a light background (preferably white or blue).
On tertiary applications, the brandmark may appear in monotone white when over a high contrast colour background.
When appearing over an image, the brandmark should also appear in full colour. Image selection is critical to ensure correct legibility of brandmark. Refer to the Applications section of the style guide for an example.
The Heritage College colour palette is deliberately flexible to allow for marketing applications that are vibrant, and engaging – that cut through visual noise.
To help achieve brand recognition, it is important that the colour palette is applied consistently and the colours are matched accurately.
A minimal colour palette has been selected for the Heritage College identity to be used across digital applications and printed collateral.
In all printed applications a solid Pantone or 4 colour CMYK can be used. Online and digital applications, such as Apps, Keynote presentations and Website, should use RGB.
Note: These colour versions are to be used as a reference only and not for production purposes. Colour order from left to right, reflects colour hierarchy with Maroon and Gold only used sparingly. E.g. Uniform Embroidery.
The primary font is Circular Std and should be used in all instances where typography is required.
To achieve consistency with all applications of the Heritage College brand, the preferred font family is Circular Std for both headings and body copy. Headline fonts can be in various weights dependent on the size of the application, however Circular Std Bold is preferred. For all body copy paragraphs, Circular Std Book is recommended.
All weights of Circular will need to purchased by Adventist Education Victoria from https://lineto.com/The+Fonts/Font+Categories/Text+Fonts/Circular/
If neither font is available (eg. distribution of documents via the Internet), the alternate font to be used is Arial.
Montserrat comes in a variety of weights and is recommended for the brand website only.
Montserrat can be downloaded for free from https://fonts.google.com/specimen/Montserrat
The default and non display Heritage College online fonts are the Arial family.
For website applications where the brand fonts are not possible, the Arial font family can be utilised. Please note that for eMarketing purposes, and eSignatures, systems fonts should be utilised.
The website heading font is Wicklow Medium.
The only instance where the website fonts can be used in printed format is for the school tagline.
The website highlight font is Greatest Richmond Alternative.
The only instance where the website fonts can be used in printed format is for the school tagline.
Greatest Richmond Alternative can be downloaded for free from the Adventist Assets.
